Do I need a BDC?

Do I need a BDC?

If you currently have a high performing BDC, then you understand the importance of response time, contact ratio, lead to appointment ratio, etc. If you don’t have a BDC and you don’t have the resources to start one, you still have options. First, change...
Transparency

Transparency

Today’s car buyers are smarter and more informed than ever before. Their “BS” detector is always on high alert.  Keep this in mind when developing your marketing strategies. The “Bait and Switch”, telling a prospect a car is available...
Online Pricing Strategies

Online Pricing Strategies

Most dealers are aware of the many market based pricing tools that are readily available to help them price their pre-owned cars competitively in their specific markets. However, many dealers still fall into the same pricing patterns and stubbornly cling to the old...