Online Pricing Strategies

Online Pricing Strategies

Most dealers are aware of the many market based pricing tools that are readily available to help them price their pre-owned cars competitively in their specific markets. However, many dealers still fall into the same pricing patterns and stubbornly cling to the old...
Transparency

Transparency

Today’s car buyers are smarter and more informed than ever before. Their “BS” detector is always on high alert.  Keep this in mind when developing your marketing strategies. The “Bait and Switch”, telling a prospect a car is available...